Moby for Media Buying

Make better media buying decisions, with less manual work.

Let's face it: Media buying teams waste too much time managing strategies by hand, leading to missed opportunities. There's a better way.

See how in under two minutes.

Media buying without the busywork.

See how three familiar media buying tasks change with Moby working alongside you.

USE CASE 1

Build a media buying automation.

Without Moby

You are checking platforms, reviewing performance, and deciding what needs attention by hand. Wasting hours every day.

With Moby

Set the outcome, metrics, and guardrails once. Moby monitors performance, queues actions for your review, and executes after you approve.

Learn more
USE CASE 2

Automate recurring reports.

Without Moby

You are pulling the same metrics, rebuilding comparisons, and adding context to every report by hand. Nobody wants to do that.

With Moby

Set it once. Moby never forgets it. It delivers the report, comparisons, context, and tells you what to do next.

Learn more
USE CASE 3

Investigate performance changes.

Without Moby

You waste hours analyzing all the data trying to connect the dots. You can't get out of the weeds.

With Moby

Moby has no blind spots. Ask in plain language. It reviews your business data, explains what changed, and tells you what to do next.

Learn more

Watch Moby get real work done. Live every Wednesday.

Learn how you can use Moby to build your media buying strategy, automate recurring reports, and solve common daily challenges.

Register for a live session
Hosted by:
Ethan Shust
Ethan ShustMoby Product Marketing
Dylan Gifford
Dylan GiffordMoby Product Manager

Leading brands move faster with Moby.

Frequently asked questions

What is Moby?

Moby is Triple Whale's AI operator for ecommerce. It uses the context of your business to help you decide what to do next and get the work done. For media buying teams, that includes monitoring performance, automating recurring reports, investigating changes, and preparing actions for review.

What’s the difference between Moby and general AI tools like Claude or ChatGPT?

Moby is an AI harness for ecommerce. It brings multiple leading AI models together with your Triple Whale data and connected workflows. That gives it the business context to analyze performance, explain what changed, recommend what to do next, and turn those recommendations into actions you can review.

What can Moby actually do?

For media buying teams, Moby can monitor performance against your goals, automate recurring reports, investigate why results changed, and recommend next steps. When a change is needed, Moby can prepare an action with the reasoning and relevant context, then follow the control mode you selected.

Do I need to learn how to prompt to get value out of Moby?

No. Ask in plain English, just as you would ask a teammate. If Moby needs a goal, metric, date range, or other detail, it will ask a clarifying question before continuing.

What are automations?

Automations are recurring workflows you set up once and run on a schedule. Tell Moby the outcome, metrics, cadence, and guardrails you want. Moby then handles the monitoring or reporting and follows your selected action mode: "Ask every time" mode or "Let Moby decide" mode.

Can Moby make changes to my accounts automatically? What control do I have?

Yes, when you choose "Let Moby decide" mode. In "Ask every time" mode, Moby queues each action for your review and waits for approval before executing it. In "Let Moby decide" mode, Moby determines when to act and when to ask for approval based on the context of the action. You choose the mode for each automation and can review the proposed change, reasoning, and relevant context.

See how Moby can help your team.

Join a live session to explore practical use cases, or book a demo to get a personalized walkthrough covering how Moby can support your team and your goals.

Made with Moby