M
Studio PopMayaThe bold visual thinker
Introducing the Creative League
Make ads.
Make it a
competition.
Your team makes the ads. Moby helps bring them to life. Put a name on every creative, publish to Meta, and let weekly CAC crown the winner.
A team challenge powered by Moby. Bragging rights included.
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30 seconds · Sound on · English captions
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Want higher ROAS? Your next winning ad could come from anyone. Turn your whole team into ad creators with Moby. Make the creative. Put your name on it. Publish straight to Meta. No votes. No vibes. Let the numbers talk. New rounds. Every week. Lowest eligible CAC takes the crown. Win the prize. Then defend your title. The Creative League. Powered by Moby. You’re up.
Seedance 2.5 footage with female narration and a new instrumental soundtrack. Fictional products and illustrative standings, not live performance. Lowest eligible creator CAC wins under the team’s agreed scoring rules. The league is a custom team workflow, not a built-in contest feature.
A better reason to say,
“I have an idea for an ad.”
01Create it02Claim it03Publish it04Win the week
01 / The play
From “what if”
to “that was my ad.”
One shared challenge. Four simple moves.
Click through the demo and follow an idea from the first prompt to the weekly podium.
Pick your player
“Let's make this bottle the main character. Create a bold studio image and a short headline for a Meta ad.”
Moby“Main character energy.”
A clean product shot, a big visual idea, and a headline that gets out of the way. Ready for your review.
Give the idea an owner
No more “who made this?”
Use a creator token in the ad name when publishing. Keep it consistent so the report can group each person's ads.
EXAMPLE AD-NAMING CONVENTION
CL_W01_MAYA_STUDIO_V01
League + weekCreatorConcept + version
Maya / Studio Pop
Next stop: Meta.
DestinationMeta Ads
Account / PageFictional demo brand
Campaign / Ad setCreative League / W01
CreatorMaya
Ad nameMAYA_STUDIO_V01
Published in this demo only.
In a real account, review copy, URL, campaign, ad set, budget context and permissions before publishing. This button sends nothing.
Ideas meet outcomes
A name. A number. A winner.
Ask Moby to group the week's eligible Meta ads by creator and compare attributed new-customer CAC.
$920Creator's ad spend
÷50Attributed new customers
=$18.40Creator's weekly CAC
Lowest eligible CAC wins. Sample math, not a customer result or a claim of incremental lift.
Start in Moby. Finish in market. Creative generation and Meta publishing are supported Moby workflows. Creator tokens and the competition are a custom team playbook.
See how publishing worksSame product. Different brains.
Three ideas enter the chat.
Same brief. Three creative directions.
Everyone gets a shot at making the next winning ad.
L
CourtsideLeoThe lifestyle storyteller
S
Off DutySamThe weekend enthusiast
Original AI-generated images for this concept. Fictional product and participants; not real customer ads or product claims.
02 / The scoreboard
Let the numbers
do the trash talking.
Not the loudest opinion. Not the prettiest ad.
The lowest eligible cost to acquire a new customer takes the week.
The weekly standings
Sample data · Meta only · USD
RankCreatorSpendNew
customersCAC ↓
customersCAC ↓
3 eligible creators · 1 still qualifyingClick a row for the math ↗
THE MATH THAT MATTERS
Creator CAC = total spend on their eligible tagged Meta ads ÷ attributed new customers from those ads, in the same scoring week. Sum first, then divide. Never average individual ad CACs. This is a contest metric, not Triple Whale's blended New Customer CPA.
A LEADERBOARD, NOT A LAB RESULT
Illustrative eligibility: at least $500 in spend and 20 attributed new customers per creator. Use one agreed attribution model, window, shop timezone and reporting cutoff. These example minimums are game rules, not statistical significance or proof of incremental impact.
03 / A fair fight
Competitive.
Not chaotic.
Set the rules before the first ad goes live. Keep the game fun and the comparison useful.
Good ideas have no job title.
These are suggested contest guardrails, not an active media-buying policy or instructions to change any account.
Same playing field.
Agree on the product, offer, prospecting scope, audience, placements, test budget and launch window. Separate meaningfully different tests instead of forcing one ranking.
A name on every entry.
Use one stable creator token in each published ad name. Decide how joint work gets credited and keep a record when an ad is renamed. Unmatched ads stay out until resolved.
Enough signal to earn the crown.
Set minimum spend and new-customer counts before launch. Under-sampled creatives stay “qualifying,” even when their early CAC looks great. Never treat missing data as zero CAC.
Weekly rounds. One rulebook.
Keep the competition going with a fresh scoring round each week. Lock the scoring week, attribution model, window, timezone and data-maturity cutoff. Lowest eligible creator CAC wins each round. Agree on tie-breakers and review late conversions before awarding prizes.
04 / The highlight reel
This is where it gets moving.
Keep the weekly competition going. Explore three follow-up scene briefs, then make your next entry.
These three episode cards open planned scene briefs, not finished videos.
One film now. Three deeper stories to come.05 / Your team. Your league.
Turn “we should” into game on.
Pick the players. Choose something worth winning. Take a ready-to-edit brief into Moby and make the rules your own.
What are we playing for?
Example rewards only. Your team decides and funds the prize.
Your opening play.
BRIEF BUILDERYour Moby-ready brief
Copy this into Moby to discuss setup. Actual publishing and scheduling follow your account permissions and settings.
Before the whistle
A few fair questions.
Is Creative League a built-in Moby feature?
No. This is a proposed team workflow built around Moby's creative and Meta publishing capabilities. Creator naming, eligibility rules, the leaderboard and prizes need to be configured. This page is an interactive concept, not a connected product screen.
Can Moby actually publish the ads to Meta?
Yes. Moby supports creating creatives and publishing image or video ads to Meta. You'll need the relevant Meta connection, account and Page access, campaign-management permissions and complete ad settings. Actions follow your account's configured approval behavior. Read the publishing guide.
How does each person get credit?
Include an agreed creator token in the ad name at publishing, such as CL_W01_MAYA_STUDIO_V01. The reporting workflow groups those tokens and flags missing or ambiguous ownership. Automatic employee tagging is not assumed; the naming rule must be part of your workflow.
Can the weekly recap run automatically?
Moby Automations support scheduled reporting. Configure a creator-based report with the agreed scoring window, attribution, timezone, eligibility and destination, then review its kickoff output. No automation or delivery destination has been connected by this page. See how Automations work.
Does a lower CAC prove the creative caused more growth?
No. It's a useful contest score, not proof of causality. Delivery, audience mix, spend and attribution all affect CAC. Use comparable tests, enough data and a defined cutoff; use a controlled experiment when you need an incremental-impact claim.